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Add a brand name to your LLC for $49.

Already have a Kentucky LLC or corporation and want to operate under a different name? We file your Certificate of Assumed Name with the Secretary of State and guide the county step. Same company, same EIN — just a new name to do business under.

$49 service  +  $20 state fee  —  cheaper than the $125 the other guys charge.

A second name, none of the confusion

We file with the Secretary of State

For an LLC or corporation, Kentucky requires the Certificate of Assumed Name to be filed with the Secretary of State (KRS 365.015). We prepare and submit it for you.

Same EIN, same everything

A DBA isn't a new company. Your LLC keeps the same EIN, the same bank account, and the same tax return — you just gain the right to operate under the new name.

We flag the county step

Kentucky also wants a stamped copy recorded with your county clerk (about $13). Most services skip mentioning it. We tell you exactly how — or leave it to you.

5-year renewal reminder

An assumed name lasts five years and the state won't remind you. Our Registered Agent + Compliance plan can watch that deadline so it never lapses.

Not sure if you need a DBA, a new LLC, or nothing? A DBA is just a nickname for your existing LLC — no new liability protection, no new EIN. You only need a separate LLC when you want a venture legally walled off from the first. Running several brands under one umbrella LLC? A DBA for each is exactly right. See the full LLC vs DBA vs EIN explainer →

Three steps to your new name

1

Tell us your LLC + the new name

Enter your existing LLC's exact name and the assumed name you want to operate under. Takes a couple of minutes.

2

We prepare & file

We prepare your Certificate of Assumed Name and submit it to the Kentucky Secretary of State, then send you the stamped copy plus county-filing instructions.

3

Operate under the new name

Once it's on record you can brand, bank, and invoice under the assumed name — all under your existing LLC and EIN.

File your Kentucky DBA

For an existing Kentucky LLC or corporation. Fill this out and we'll prepare your Certificate of Assumed Name.

Type it exactly as it appears on record with the Secretary of State, including “LLC.” The state requires an exact match.
Almost everyone here is an LLC.
Where your LLC was originally formed.
The new name you want to do business under. It must be distinguishable from existing Kentucky names — and you do not add “LLC” to it.
Check the assumed name is available → Confirm it's free before filing so we can submit same-day.
Where the state should send your file-stamped confirmation.

Your Order

Kentucky DBA / Assumed Name filing$49
Total due at checkout$49

You'll be taken to secure Stripe checkout after you submit. The $20 Kentucky state filing fee (and ~$13 county fee, if you record locally) are paid separately to the government.

DBA questions

A DBA — called an assumed name in Kentucky — is an extra name your existing business operates under. It's not a separate company and gives no separate liability protection. Your LLC keeps the same EIN, bank account, and tax return. For an LLC or corporation, the Certificate of Assumed Name is filed with the Secretary of State under KRS 365.015 (plus a stamped copy with the county clerk).
Our service fee is $49. The Kentucky Secretary of State charges a $20 filing fee. If you also record the stamped copy with your county clerk, that's about $13 more. So roughly $69–$82 all in — versus the $125+ service fee some competitors charge before state fees.
No. A DBA uses your existing LLC's EIN, bank account, and tax return — because it's just another name your LLC operates under, not a new entity. You only need a new EIN when you form a genuinely separate LLC. See the full LLC vs DBA vs EIN explainer →
A Kentucky assumed name is effective for five years from the filing date and can be renewed for another five-year term (file the renewal within six months before it expires). The Secretary of State does not send reminders — our Registered Agent + Compliance plan can track the deadline for you.
This service is for existing business entities (LLCs, corporations, etc.). If you're an individual with no entity, a Kentucky assumed name is filed directly with your county clerk, not the Secretary of State — a different process we don't yet file for you. In most cases, forming an LLC first is the stronger move because it adds liability protection a DBA can't. Form your Kentucky LLC for $99 →